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How does the business model of Makers work?

We believe everyone who trains with us has the right to know how Makers operates. This information should be an essential part of which education institution you choose to join.

Makers was founded because the current education system is broken. One specific way in which we believe the system is broken is its business model. Whether you go to traditional institutions like universities, or more modern ones like coding bootcamps, most operate on the same model: making money solely (or mostly) from students.

We think this is a big problem. Put it simply, if an organisation, and especially a for-profit coding bootcamp makes money solely from students, then it needs to maximise the number of students it trains. They can aspire to do a great job, but the pressure to grow (especially when they're highly funded) means finding people for every cohort is essential.

At Makers, we decided to do things differently. We argued that we should put our financial incentives in line with that of our students. This is why we were the first coding bootcamp to charge companies to hire our developers.

Makers' mission is to transform lives by training tech professionals through the integration of education & employment.

The last bit here is what matters: education & employment. We haven't achieved our mission until we get you into a job. And we don't make money if we don't get you into a job.

What does it mean for you?

  1. This means we absolutely want to place you at the end of the course in a job that will make you happy. If we fail to do so, we fail to achieve our mission, but also fail to be profitable and hence invest in our growth.
  2. Another big impact this has for you: we have grown our placement/careers team to 12 full-time employees. That's 8 people who spend their entire day finding companies and help them solve their tech talent problems. That's 8 people who bring you companies every Careers Fair so all you have to do is apply to those roles. That doesn't mean you can only apply to those roles, but these one are brought to you on a golden platter. And we're talking really cool companies like TrainLine, CompareTheMarket, The Economist and 147 more.
  3. We need to be super selective on who we accept on the course. We'd rather have a smaller cohort of amazingly selected people than a bigger one, because each person we can place at the end brings us a lot more money than people who won't succeed, let alone the negative brand impact.
  4. We need to have the most amazing training. Companies know they can get junior software engineers for free elsewhere, so why bother paying Makers? Only because the quality of the talent we've trained is higher than that of the market.